Established in 1949, Jack N' Jill Kids is now sold in more than 50 countries. Our all-natural, safe if swallowed toothpaste is perfect for little ones along with our Biodegradable Toothbrushes. "At Jack N' Jill we believe that businesses have an obligation to the environment. That's why we have formulated all natural, hypoallergenic products with organic ingredients and, where possible, designed our packaging to be minimal, recyclable and BPA Free."